Pislyazavtra
(AfterTomorrow)
CSO

Pislyazavtra
(AfterTomorrow)
CSO

Our key target audiences are:

Women

24-45-year-old, entrepreneurs, middle and senior managers, non-indifferent change-makers

Youth

13-24-year-old, all genders

Men advocating for gender equality

24-45-year-old, entrepreneurs, middle and senior managers, non-indifferent change-makers

Pislyazavtra (AfterTomorrow) NGO is a national CSO founded in 2015 to support and invest efforts into Sustainable development Goal number 5 achievement by 2030.

Overall mission, goals

Mission

is to move business and society towards gender equality, overcoming the gender pay gap, becoming a female-friendly and anti-sexist society through communication campaigns, peer-to-peer reeducation, media, events, digital activism, and educational projects. To drive change in a creative, agile, and bold way.

Purpose

is to make a significant input into the 5th sustainable development goal achievement by 2030.

Big idea

is a bit high but straightforward: We aim to make intolerance irrelevant (gender equality is, for sure, part of it). To decrease prejudice, we will reduce the number and extent of biases and eliminate barriers and discrimination. We are a team valuing gender mainstreaming. We accept and share all principles of CEDAW. Gender sensitiveness and rights-centricity are part of our organizations’ DNA.

Our key target audiences are:

Women

24-45-year-old, entrepreneurs, middle and senior managers, non-indifferent change-makers

Youth

13-24-year-old, all genders

Men advocating for gender equality

24-45-year-old, entrepreneurs, middle and senior managers, non-indifferent change-makers

Projects

2022

Progresiya, a mentoring and educational project supporting Ukrainian female change-makers, future, and current female leaders from business (33%), civil society (34%), and governmental sector (33%) created in partnership with The United Nations Women’s Peace & Humanitarian Fund.

Those who demonstrate leadership ambition and potential but were mentally and psychologically affected by the war: feel lost regarding their jobs or career perspectives and social positioning (predominantly IDP women, wives of fallen soldiers, women veterans, and survivors of sexual and gender-based violence (SGBV). The project aimed to enhance women’s leadership, mental health, and security, amplify their voices, and prepare for Ukraine’s reconstruction and recovery (by equipping them with the competence necessary for more active participation in political and decision-making processes).

A total of 665 Ukrainian women applied to the call of application of Progresya project 100 of them were selected. For four months, from September to December 2022, 2 professional psychologists, 11 coaches, 71 mentors, four career consultants, and 22 tutors worked with 100 Ukrainian women from all regions of the country and internally displaced persons. 5 of graduates were awarded grants by Ferrexpo to implement their gender equity-supporting grassroot initiative 

Fe_munity – a national women’s economic empowerment program for women with leadership potential co-founded in partnership with Ferrexpo.

FEMUNITY.UA is a space of growth and support for Ukrainian women with leadership potential who need reinforcement, ideas, and new acquaintances to implement community changes. The initiative is implemented with the full financial and ideological support of Ferrexpo, whose goal is to significantly contribute to overcoming the gender gap elimination in Ukraine. Together with us, the company launched Fe_munity for the third time in 2022. In the war year, we came up with a 2-in-1 approach: we mixed the training, development, and inspiring motivation of 70 female employees of Ferrexpo with 50 community leaders from all over Ukraine.

124

participants

4 months

of training

64

female executive mentors

56

hours of lectures

124

TriMetrix® EQ personal audits

17

Ukrainian speakers

4

foreign speakers

A total of 420 Ukrainian women applied to the call of application of the Fe_munity project 124 of them were selected. National participants represent three sectors: business (52%), society (38%), and government (10%)

New in the program this year: Foreign speakers, Mentorship, TriMetrix® EQ personal audits, Multifunctional telegram chatbot @FemunityBot, the project site

While creating the @Mindcraft_ua chatbot, we talked to many experts about adolescent trauma and the gender specifics of experiencing super stress during war.

We decided to make these dialogues available to the general public — teachers, parents, students, and psychologists. This collection contains four texts from American specialists on psychological adolescent trauma and two interviews with Ukrainian practitioners, through the heads and hearts of which many people have passed since February 24. Their experience might be helpful for those looking for answers to what and how to change in relations with teens touched by the war consequences.

Moreover, the selection includes tests by well-known researchers, which help to understand one’s psychological state and to get a certain acceleration if a meeting with a psychotherapist is already on time.

Supported Ukrainian teenagers in wartime and provided them with mental-emotional-psychological support by a personal stress-relieving Telegram chatbot Mindcraft_ua development.

2.2 mln

views gained videos released within the promo campaign for the bot launched on the social network No. 1 among Ukrainian teenagers, TikTok.

20100

Ukrainian teens downloaded and used the videos

Supported Ukrainian women who had to flee by launching the Sisters’ circle mentorship program (and after surveying the needs of 238 females).

Partnering with European Women on Boards and Generation CEO female networks, we connected 70 Ukrainian mentees with 60 European-based female executives to support the economic integration of the temporary protected professional women.

Projects

2021

Developed and implemented DE&I strategy for Ferrexpo, the world’s third-largest exporter of iron ore pellets, a high-grade form of iron ore that helps to lower carbon emissions in the steel value chain.

3500

workers contributed to the DE&I assessment

100

executives and 200 employees graduated from the School of Inclusion

150

female employees reinforced by Fe_munity Women Empowerment and Leadership Program

100

teenagers eliminated gender bias through  STEM streamers quest format

1

DE&I excellence award won from HR Pro Association in 2021

Conducted workshops on DEI to 3800 Ukrainian teachers and teams of GSK, Grammarly, Henkel, PMI, Agrii, and Go Interactive.

Developed and launched tolerance boosting campaign #iamtrigger on TikTok

In partnership with the Human Rights Foundation / MATRA Program of the Embassy of the Kingdom of the Netherlands

11,4 mln

views got the #iamtrigger gender myths crushing videos

Developed and launched a diversity and inclusiveness research of the Ukrainian business “Riven”

Developed and successfully launched the first massive gender bias elimination campaign on Ukrainian TikTok with EU, UN Women, and UNFRA called nomoregringe. The communication campaign reached 7 million people.

Surveyed 175 teens (13-19 years) from 25 cities and towns of Ukraine.

Annex3.Teensresearch.UA_.2021.pptx

In 2020

Together with NDA, developed a tool that allows you to find Wikipedia articles with potential style violations in the context of gender stereotypes and gender-sensitive vocabulary. Launched on November 7-26, 2020, the tool makes it easier for She Did It 2020 marathon participants to determine bias and measure their relevance according to the context.

Projects

2019 – 2020

Concentrated on finding ways to digitize human rights promotion activism and worked on Biasless development.  The checker and advisor once developed were planned to be inbuilt into social media, CMS and MS Office, and Google to help organizations and people prevent reputation and financial losses, some of which can be caused by lawsuits protecting honor and dignity. It includes education as well since hate speech and discrimination are very often a result of ignorance.

Here is our product demo:
https://biasless.netlify.com/ 

When CTO Alex Suslov joined us, we understood that we are motivated to create a corrector, advisor, and peer-to-peer education tool. In our dreams, the SaaS solution would grow from hate speech detection up to unconscious bias recognition. It might cover gender and LGBTQ issues first and, after that, add ethnicity, race and color, age, religion, appearance, and disability.

It’s scalable and can solve as a tete-a-tete educational instrument, using AI and human touch. It’ll be introduced as an AI-to-peer bias advisor first and later enriched by the human touch by adding a peer-to-peer intolerance eradication feature.

The checker and advisor inbuilt into social media, CMS and MS Office, and Google will help organizations and people prevent reputation and financial losses, some of which can be caused by lawsuits protecting honor and dignity. It includes education as well since hate speech and discrimination are very often a result of ignorance.

Here is our product demo:

Projects

2015 – 2018

  • Consulted Starlightmedia  Michael Tsarev’s current CEO to become a public HEforSHE movement supporter and assisted in signing Women Empowerment Principles. 
    Expected reach – 3000 employers of the company and 40 mln of Ukrainians (as far 98% of Ukrainians watch TV content produced by the media group)
  • Launched “An outsourcing of antisexism tool” – a gender audit  –  a service for advertising and creative agencies, business owners, PR, and HR managers. 
2200

teens

  • Created a platform for unique teenagers’ communication and co-creation. We’ve been discussing a lot of topics with them like professional orientation, tolerance, inclusion, innovation management, inventions, volunteering, values, driving forces, boldness, etc. both online and offline (#1, #2, #3): 2200 teens (Kyiv, Lviv, Dnipro, Kyiv), 4 TV spots, 588 social media impressions via #Завтра 2037, 120 media publications.
10,000

people

  • Co-partnered with the United Nations in Ukraine in 2016 in a  #HearMeToo campaign. The total reach of entrepreneurial women was 10000 people.
  • Advised events organizers to balance men and women speakers in business events and invite inclusive, homosexual, and intersex speakers to share their experiences and make their voices louder to prevent discrimination.
2000

event attenders

  • Conducted five She Congresses and one HeforShe Congress (between 2015 and 2018) with 2000 attendees and 25000 post-event content readers.
  • Produced and released lots of publications on womo.ua (#1, #2) and delo.ua – the total amount of 5 mln readers (business segment).

1 million

reach

  • Created viral promo campaigns (#1, #2), which generated 94 media (4 TV interviews) impressions with more than 1 million reach.

Biasless team

Iryna Rubis

Head of NGO

Anna Berezetskaya

Project/Grant Lead

Olena Logosh

Project/Grant Lead

Daria Cherkashyna

Marketing and PR Lead

Recommendation letters

Recommendation Letter for Pislyazavtra NGO

Pislyazavtra team not only shares expertise or manage socially impactful projects at a high level of quality. They evangelize people and enlighten desire to try themselves as activists.

Recommendation Letter for Pislyazavtra NGO

Pislyazavtra NGO demonstrated a high quality of performance, speed, agility, the creativity of the approach, and innovation, NDI recommends Pislyazavtra NGO as a trustworthy and reliable partner.

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15+

Years of Experience

3k+

Happy Clients

100%

Satisfaction

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Automation

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